Project Value is an initiative of the Virginia Community Healthcare Association that is designed help all Virginia CHCs define and communicate the value they deliver to their stakeholders. Through Project Value in 2014-2015 the Association and a pilot group of seven Virginia CHCs engaged in a collaborative development process to produce the Virginia CHC Value Model.
The Purpose of the Virginia CHC Value Model
The purpose of the Virginia CHC Value Model (Value Model) is to define and communicate the value Virginia CHCs deliver so that key audiences will be persuaded support the important work of community health centers. The Value Model outlined in this Quick Guide can be applied for individual CHCs or for all Virginia CHCs as a group. The end product for your organization will be a strategy for defining and communicating the value your organization delivers to one or more key audiences whose support you need to sustain your work and achieve your mission. This process of defining and communicating value can be used repeatedly to advance the strategic objectives of your organization.
The Core Messages of the Virginia CHC Value Model
The Virginia CHC Value Model includes seven core messages that can be defined and communicated individually or in combination. The messages communicate that Virginia CHCs deliver value as outlined in the tabs below. Click on a tab to learn more.