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Leading for Value

Introduction
Leading for Value is an initiative of the Virginia Community Healthcare Association that is designed help all Virginia CHCs define and communicate the value they deliver to their stakeholders. Through the Leading for Value Project in 2014-2015 the Association worked with a pilot group of seven Virginia CHCs that engaged in a collaborative development process to produce a model to demonstrate that value. In 2019 the Association worked to refresh and enhance the model and portfolio of resources, called the CHC Value Toolkit.

The Purpose of the Virginia CHC Value Model
The purpose of the CHC Value Toolkit (the Toolkit) is to help Virginia CHCs define and communicate the value they deliver so that key audiences will be persuaded support the important work of health centers and other members of the Virginia Community Healthcare Association. The Toolkit is intended to be adapted and used at the individual health center level, the state level, or the national level, depending on the audience. The end product for your organization will be a strategy for defining and communicating the value your organization delivers to one or more key audiences whose support you need to sustain your work and achieve your mission. This process can be used repeatedly to advance the strategic objectives of your organization.

Please note that we leveraged the Uniform Data System (UDS) 2018 data submitted by the 26 Virginia FQHCs to create a starting set of individual and summary dashboards. However, this Toolkit may be used by all 30 community health centers operating within Virginia or even those beyond Virginia, as the templates and dashboards could be adapted by organizations who have access to similar data indicators within their internal records.

Quick Start Guide

Quick Start Guide

We recommend using our Quick Start Guide to streamline your design process and optimize your results. Follow the six-step process to design your communication, starting with defining the target audience.

View or Download our Quick Start Guide and start on your project.

View/Download our Adaptable Templates:

Better Health at Lower Cost

This template provides a portfolio of one-page infographics describing how Virginia CHCs provide better health at lower cost in primary care, behavioral health, and oral health.

Total Value Template

The purpose of this template is to help key stakeholders understand the total value of a specific CHC, and take action to support the CHC.

Value Template – Patients

The purpose of this template is to help current and prospective patients understand the value of a specific CHC, and choose it as their medical home.

Value Template – Hospital & Health System Partners

The purpose of this template is to help a specific hospital or health system understand the value of a specific CHC, and take action to engage with the CHC as a community partner.

Value Template- Community Service Partners Template

The purpose of this template is to help a specific community service organization understand the value of a specific CHC, and take action to engage with the CHC as a community partner.

View/Download Template

Value Template- Health Plan Partners

The purpose of this template is to help a specific health plan understand the value of a specific CHC and take action to engage with the CHC as a partner. In the model template we focus on Medicaid health plans, but the template can be adapted for health plans serving other populations as well.

Additional Value Toolkit Resources

Interactive Visualizations

In this section we provide a portfolio of interactive visualizations that you can explore yourself and use in your communications with certain stakeholder groups. These visualizations already contain Virginia FQHC data for the 26 FQHCs who submitted UDS 2018 data.

Tailored Messaging Examples

Review messages that communicate the value of your CHC, or add your own suggestions. As you proceed through the CHC Value Toolkit, you will define the value story you would like to convey to your audiences. Think of your value story as the set of messages that are most likely to motivate your audiences to take action.

View Tailored Messaging Examples

Value Indicator Examples

Review indicators and statements that support your value story, or add your own ideas. As you proceed through the CHC Value Toolkit, you will define a set of value indicators that support your value story. The number and types of key indicators will depend on your audience, objectives, value story, and availability of data.

Community Data

Consider whether including certain community data indicators would bolster your communication. You may need some community data to help make the value case for your CHC in certain communications. Our team is here to help in locating prevalence or incidence data for your service region, based on specific requests. The purpose of these community data is to show prevalence or incidence of certain health conditions and behaviors in the community (outside your CHC walls).

Economic Impact Analysis

Consider whether including economic impact analysis would bolster your communication to the audience member/group you plan to target. You may wish to include economic impact analysis as part of your value case for your CHC in certain communications. Our team is available to calculate economic impact for your CHC.